Cyberspace When You're Dead

http://www.nytimes.com/2011/01/09/magazine/09Immortality-t.html?_r=1&ref=magazine&pagewanted=all

Pretty heavy stuff. I don't think anyone I know has really thought about the wakes they're making on the web. Or what will happen to their stuff when they stop making waves. "Not many people have given serious thought to these questions. Maybe that’s partly because what we do online still feels somehow novel and ephemeral, although it really shouldn’t anymore." There is definitely an air of people not caring about what they do on the internet. But as soon as someone is told that their web persona stays as is after they die, they get worried. Entrustet has a fantastic business idea that definitely would make people think about the responsibilities that come with their various web accounts.